In keeping with our 'Artisan' philosophy, all our bottled beers are
hand bottled and bottle conditioned by us at the brewery.
Please store bottles in an upright position and pour carefully to
avoid disturbing the yeast at the bottom of each bottle.
Do not drink from the bottle, it's not big and it's not clever.
At Artisan Ales, we don't do tasting notes. We tell you
the style and strength of the beer and what hops we use.
The taste is up to you!
"A roasty, almost umami aroma alongside a touch of citrus fruit on the nose. Crisp with the hop-led grapefruit and pine arriving first before the darker flavours..."
"No!" ... and what the hell does 'almost umani' mean anyway? Either it is 'umani' or it is not 'umani'. It's a bit like saying "My wife is almost pregnant!"
Anyway, having been a brewer for over twelve years and having been asked to come up with tasting notes time and time again for my beers, I have finally decided that (in my very humble opinion) 'Tasting Notes' have had their day.
Consequently, alongside the legend, 'Tasting Notes' on our bottle labels, you will see the words..."You Decide".
My job as a brewer is to brew beers that the beer drinkers of this world will like. It is up to those beer drinkers to decide for themselves how my beers taste. Some will like them, others will not, regardless of what any tasting note might say. My 'Very Bitter' might equate to your 'Low Bitterness' or your 'Very Hoppy' might equate to my 'Could benefit from a few more hops'. Get ten people in a room and ask them all to write a tasting note for 'Brussel Sprouts'. I bet you'll get several different tasting notes!
That said, I am happy to give those beer drinkers clues as to what they might expect from drinking my beers by informing them of the:
- Style (Pale Ale, Best Bitter, Porter, Stout etc)
- A 1 to 5 star Hop and Malt rating. 1 star = 'Low', 5 stars = 'Very High'
- Hops Used. The first hop in the list being the main hop
That should be enough information for any beer drinker to decide whether they want to drink it or not.
For many drinkers, just the colour (pale or dark) will be enough to make a choice at the bar while others will simply go for the weakest or strongest on offer. But even the most inexperienced of beer drinkers should never have their choice steered by those sat in their comfortable offices on inflated salaries in a marketing department, penning a descripton of what they think you will like, rather than one which best describes the beer.